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212越野車再起風雲:傳奇重生,還能否閃耀?

212越野車再起風雲:傳奇重生,還能否閃耀?

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類別: Jeep

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Beijing Automobile Manufacturing Factory, which used to produce the iconic 212 Jeep in the long history of the development of the Chinese automotive industry, now renamed as Beijing Automobile Manufacturing Factory Co., Ltd., has a special place as the pioneer of domestic off-road vehicles.

Founded in 1951, Beijing Automobile Manufacturing Factory Co., Ltd. was officially registered in 2001. By 2015, it had completely separated from BAIC Group and became a subsidiary of Weiqiao Pioneering Group. This marked the long-standing automotive company as a privately-owned enterprise. In 2020, the headquarters of Beijing Automobile Manufacturing Factory Co., Ltd. was relocated from Beijing to Qingdao, Shandong.

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With the change in ownership of Beijing Automobile Manufacturing Factory, the once iconic 212 Jeep, although not officially discontinued, has lost much of its presence in the domestic hardcore off-road vehicle market.

Seeing the growing popularity of square SUVs in the domestic market in recent years, Beijing Automobile Manufacturing Factory Co., Ltd., a subsidiary of Weiqiao Pioneering Group, set its sights on the square SUV market.

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On June 6, Weiqiao Pioneering Group made a big move. The 212 off-road vehicle brand was officially launched at the Beijing Yanxi Lake International Convention and Exhibition Center. Top executives from Shandong Weiqiao Pioneering Group Co., Ltd., Weiqiao New Energy Vehicles, and Beijing Automobile Manufacturing Factory attended the event.

During the launch event, Beijing Automobile Manufacturing Factory thoroughly reviewed the development history of the 212 Jeep, and the General Manager of 212 Off-road Vehicle Co., Ltd., Lu Yunran, officially announced the upgrade of 212 from a single model to a brand.

Indeed, even though the 212 Jeep has faded from its former glory, the illustrious history of this vehicle is worth commemorating. Because this car has a special significance for the development of the automotive industry in China.

However, the fact remains that the Beijing Automobile Manufacturing Factory of the past and the current Beijing Automobile Manufacturing Factory Co., Ltd. have practically no connection. Moreover, the current 212, compared to the original 212 Jeep, has few similarities apart from the name.

Looking at the sales figures, in April this year, Beijing Automobile Manufacturing Factory Co., Ltd. sold a total of 1176 units of its 4 models. With such market performance, it is hard to believe that Weiqiao Pioneering Group can shoulder the responsibility of revitalizing the 212 off-road vehicle brand.

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